A BBA dissertation, thesis submitted to Department of Business Administration Kinnaird College Lahore in partial fulfillment of the requirements for the degree of Bachelors in Business Administration.
Table of contents
Page |
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Declaration |
iv |
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DEDICATION |
v |
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acknowledgement |
vi |
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research completion certificate |
vii |
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summary |
viii |
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Chapter-1: INTRODUCTION |
1 |
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1.1 |
Rational of the study |
4 |
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1.2 |
Research objectives |
6 |
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1.3 |
Problem identification |
7 |
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1.3.1 Problem Statement |
7 |
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1.41.5 |
HypothesesTheoretical Framework/Research Model |
8 |
||
1.6 |
Study variables |
8 |
||
1.6.1 Independent Variable |
9 |
|||
1.6.2 Independent Variable |
9 |
|||
1.6.3 Independent Variable |
9 |
|||
1.6.4 Dependent Variable |
9 |
|||
…. |
9 |
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1.7 |
Methodology |
10 |
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1.8 |
Findings |
11 |
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Chapter-2: Organizational profile |
12 |
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2.1 |
Introduction of the organization |
13 |
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2.2 |
History |
13 |
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2.3 |
Mission |
15 |
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2.4 |
Vision statement |
15 |
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2.5 |
Organizational Structure |
16 |
||
2.6 |
Planning |
16 |
||
2.6.1 |
Strategic Plan |
17 |
||
2.6.2 Operational Plan |
18 |
|||
2.6.3 Long-term Plan |
19 |
|||
2.6.4 Short term Plan |
19 |
|||
2.6.5 Directional Plan |
20 |
|||
2.6.6 Specific Plan |
20 |
|||
2.6.7 Standing Plan |
21 |
|||
2.6.7 Single use Plan |
22 |
|||
2.7 |
Organizing |
23 |
||
2.7.1 Work Specialization |
24 |
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2.7.2 Departmentalization |
25 |
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2.7.3 Chain of Command |
26 |
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2.7.4 Span of Control |
27 |
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2.7.5 Centralization and Decentralization |
28 |
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2.7.6 Formalization |
29 |
|||
2.8 |
Leading |
30 |
||
2.8.1 Style of Leadership |
31 |
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2.8.2 Motivating Employees |
33 |
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2.8.3 Compensation Management |
35 |
|||
2.9 |
Controlling |
36 |
||
2.9.1 Balance Scorecard Approach |
36 |
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2.9.2 Industry Ranking |
38 |
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2.9.3 Organizational Productivity and Effectiveness |
39 |
|||
Chapter-3: Competitors Comparative Analysis |
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3.1 |
Boston Consultancy Group Matrix (BCG) |
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3.2 |
Competitive Analysis Matrix |
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3.3 |
Any other Matrix |
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Chapter-4: Researchers SWOT analysis of the company |
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|
|
|
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Chapter-5: LITERATURE REVIEW |
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5.1 |
First independent variable and dependent variableSecond independent variable and dependent variableThird independent variable and dependent variable……. |
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5.2 |
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5.3 |
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5.4 |
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CHAPTER-6: RESEARCH METHODOLOGY |
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6.1 |
Research Design6.1.1 Purpose and Type of Investigation6.1.2 Study setting and Interference |
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6.2 |
Population and Sampling |
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6.3 |
Data Collection |
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6.3.1 |
Instrument |
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6.3.2 |
Administration |
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6.4 |
Statistical techniques |
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6.4.1 |
Statistical Tool |
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Chapter-7: Data Analysis and Results |
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7.1 |
Descriptive Statistics |
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7.2 |
Hypotheses testing |
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7.3 |
Findings |
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Chapter-8: Discussion and Conclusions |
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5.2 |
Implications of the study |
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5.3 |
Recommendation |
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5.4 |
Limitations |
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References |
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ANNEXURE – A |
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