Kinnaird College Lahore Sample format of BBA Thesis

Page

Declaration

iv

DEDICATION

v

acknowledgement

vi

research completion certificate

vii

summary

viii

Chapter-1: INTRODUCTION

1

   1.1

Rational of the study

4

1.2

Research objectives

6

1.3

Problem identification

7

1.3.1 Problem Statement

7

  1.4

  1.5

Hypotheses

Theoretical Framework/Research Model

8

   1.6

Study variables

8

1.6.1 Independent Variable

9

1.6.2 Independent Variable

9

1.6.3 Independent Variable

9

1.6.4 Dependent Variable

9

….

9

1.7

Methodology

10

1.8

Findings

11

Chapter-2: Organizational profile

12

2.1

Introduction of the organization

13

2.2

History

13

2.3

Mission

15

2.4

Vision statement

15

2.5

Organizational Structure

16

2.6

Planning

16

2.6.1

Strategic  Plan

17

2.6.2   Operational Plan

18

2.6.3   Long-term Plan

19

2.6.4   Short term Plan

19

2.6.5   Directional Plan

20

2.6.6   Specific Plan

20

2.6.7   Standing Plan

21

2.6.7   Single use Plan

22

2.7

Organizing

23

2.7.1  Work Specialization

24

2.7.2  Departmentalization

25

2.7.3  Chain of Command

26

2.7.4  Span of Control

27

2.7.5  Centralization and Decentralization

28

2.7.6  Formalization

29

2.8

Leading

30

2.8.1  Style of Leadership

31

2.8.2  Motivating Employees

33

2.8.3  Compensation Management

35

2.9

Controlling

36

2.9.1 Balance Scorecard Approach

36

2.9.2 Industry Ranking

38

2.9.3 Organizational Productivity and Effectiveness

39

Chapter-3: Competitors Comparative Analysis

3.1

Boston Consultancy Group Matrix (BCG)

3.2

Competitive Analysis Matrix

3.3

Any other Matrix

Chapter-4: Researchers SWOT analysis of the company

Chapter-5: LITERATURE REVIEW

   5.1

First independent variable and dependent variable

Second independent variable and dependent variable

Third independent variable and dependent variable

…….

5.2

5.3

5.4

CHAPTER-6: RESEARCH METHODOLOGY

6.1

 Research Design

 6.1.1 Purpose and Type of Investigation

 6.1.2 Study setting and Interference

6.2

Population and Sampling

6.3

Data Collection

6.3.1

Instrument

6.3.2

Administration

6.4

Statistical techniques

6.4.1

Statistical Tool

Chapter-7: Data Analysis and Results

7.1

Descriptive Statistics

7.2

Hypotheses testing

7.3

Findings

Chapter-8: Discussion and Conclusions

5.2

Implications of the study

5.3

Recommendation

5.4

Limitations

References

ANNEXURE – A