MKT619 Final Project Brand loyalty Questionnaires

Brand loyalty Questionnaire

Dear Respondent, You have been selected as part of our research study regarding ‘ABC’. You are requested to fill in the below brand loyalty questionnaires. We assure that the provided information will be kept confidential and will be used for academic purpose only.

Also we will highly appreciate your valuable coordination & time for filling brand loyalty questionnaires.

Which mobile connection do you have?

1. Connection A
2. Connection B

Q2.      Which thing appeals you most in your connection? (Please choose one)

1.  Network Availability
2. Quality
3. Packages

Q3.     How long you have been using your brand?

1. Less than a year.
2. 1 Year
3. 2 Years
4. 3 Years
5. 4 Years
6. More than 4 Years

I will switch to another brand upon finding another economical brand available.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I feel a connection with others who use same brand as me

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I am emotionally attached with this brand.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I disapprove of other competing brands

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I would recommend my brand to others. 

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I believe that my brand is a good product

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

My brand is maintaining positive relationship with the customers.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

The company that prepared my brand is ethical towards consumers

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

My brand offers superior value to the customers.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

My brand has attributes to retain the customer for long.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

My brand delivers the same benefits as promised.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

By buying this brand I feel ‘peace of mind’, I know I can rely on it. 

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

The company that prepared my brand cares only about profit

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I’m committed to my brand.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

SECTION III

Personal Information Area

Your’ Age:

1. 20~25
2. 26~30
3. 31~35
4. 36~40
5. 41~45
6. 46 yrs & Above

Your’ Education:

1. Matriculation
2. Intermediate
3. Graduation
4. Masters

Your’ Occupation: (if working) _________________

Your’ Monthly spending:

1. 13000~15000
2. 16000~19000
3. 20000~23000
4. 24000~28000
5. 29000 & Above

At the end, we are once again thankful to you for your due coordination through out this questionnaire filling once again we assure you, your provided information will be used only for our research purposes & will be kept very confidential once for all.

Best Regards & Take Care