70+ Consumer Behaviour Dissertation Research Topics for Master’s Students

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Identifying a study topic can be difficult, particularly for students with a master’s degree. Nonetheless, a consumer behaviour dissertation is critical because it benefits the careers of students if they show research skills through a strong research question. Selecting a topic is the first phase, there are only two supports: a) supervisor and b) own skills. But we are here to offer our unique support services to help you achieve this phase.

Finding the ideal balance between societal demands and curiosity becomes vital while looking through a variety of fascinating research topics. Additionally, funding organisations support strong research ideas that are grounded in important and extremely pertinent study areas. Thus, choosing a strong research topic can improve academic performance.

Researchers are required to select subjects that have the potential to produce influential publications. Good citations are gathered from good publications. Researchers who are prolific and frequently referenced can readily obtain rewarding positions in both academia and business. Therefore, picking the appropriate study topic might lead to rewarding career prospects all around the world.

70+ Consumer Behaviour Dissertation Research Topics for Master’s Students

Choosing the right research topic is crucial for a successful dissertation on consumer behaviour. A well-selected topic not only demonstrates your understanding of consumer psychology but also provides insights that can influence marketing strategies.

Here are 70+ compelling consumer behaviour dissertation research topics provided by Qundeel.com for master’s students, designed to explore various aspects of consumer decision-making, preferences, and the influence of societal trends.

Sustainability and Consumer Behaviour Dissertation Research Topics

1. The impact of sustainability on consumer behaviour within the luxury fashion industry with the analysis of Louis Vuitton
2. Analysis of consumer knowledge and behaviour regarding the  sustainability of food producers
3. Study of the impact of sustainability efforts on tourist consumer behaviour
4. Analyzing Digital Tourist Consumers’ behaviour in response to sustainability alternatives
5. Online Consumer behaviour and Factors that intervene in the purchase decision in Sustainable Restaurants
6. Impact of sustainability and socially responsible strategies on retailer consumer behaviour
7. Importance of sustainability and social responsibility for the consumer at the time of decision to purchase fast fashion clothing
8. Eco-marketing in recycling education: Strategies to promote the culture of sustainability among future consumers
9. System of indicators to measure sustainable consumer behaviour in tourist destinations in the UK
10. Lessons from research on consumer behaviour in the face of CSR actions

Corporate Governance, Corporate Ethics, and Consumer Behaviour Dissertation Research Topics

1. Corporate Social Responsibility and Consumer Behavior. Systematic Review and Meta-Analysis
2. Corporate Social Responsibility and Corporate Governance: Impact on the Reputation of Automotive Companies and Customer Satisfaction
3. Corporate Social Responsibility and Consumer Behavior of fast food restaurants
4. Consumer Behavior and Corporate Social Responsibility: Influencing Factors in Consumer Support for Sustainable Fashion
5. Corporate Social Responsibility Program and Consumer Behavior of Sustainable Transportation
6. Changes in consumer behaviour due to the rise of corporate governance and ethics
7. Influence of Tourism Consumer Behavior Trends on the Responsible Development of Tourist Destinations in Europe
8. Impact of Corporate Social Responsibility on the Purchasing Behavior and Willingness to Pay of Grocery Consumers
9. Consumer Behavior During the COVID-19 Pandemic: How Important is a Brand’s Position in the Face of a Social Problem?
10. Ethical Implications of Neuromarketing in the Consumer Behavior of Supermarkets

Storytelling Marketing Strategy and Consumer Behavior Dissertation Research Topics

1. Recognition of the value of storytelling and co-creation in the construction of microsegments through the digital marketing strategy
2. Qualitative categorization to design strategic semiotic marketing in sustainable consumption: storytelling and behaviour of university students
3. The influence of advertising storytelling on consumer attitudes: a case study of banks
4. Storytelling and its influence on the shopping experience in the Pakistan
5. Storytelling and its impact on consumer behaviour of education tourism in the Pakistan
6. Storytelling as an emotional marketing strategy: a study on its impact, advances and perspectives
7. Storytelling: how telling stories helps the marketing strategy of health sector companies
8. Storytelling as a marketing tool: an analysis of the impact on consumption of the entertainment industry
9. The narrative effect of storytelling marketing strategy using social networks on consumer behaviour
10. Contribution of storytelling to the creation of emotional marketing in the case of the hospitality service sector

Social Media and Consumer Behaviour Dissertation Research Topics

1. Social media marketing strategies: Influence on consumer behaviour
2. Influence of social media on the purchasing behaviour of fitness sector customers
3. Analysis of the social media consumer profile, and effectiveness and influence of digital marketing on social media on consumer behaviour
4. Virtual social networks developed by business organizations: background to consumer participation intention
5. Incidence of digital social networks on consumer purchasing decisions
6. Influence of advertising carried out through social media on digital consumer behaviour
7. The Influence of marketing through Social Networks on digital consumer Behavior
8. Social networks and consumer habits in university students, a case study of fast food online companies in London
9. Marketing on Social Networks: the influence of Instagram on consumer behaviour
10. Consumer behaviour and valuable content on social networks

Local Influencers and Consumer Behavior Dissertation Research Topics

1. Commercial advertising through influencers: Possible behaviours that constitute misleading advertising through their social networks and/or digital platforms
2. The impact of influencers on consumers in the beauty sector
3. Impact of Influencer Marketing strategies in the beauty and Personal care categories in Urban and Rural Populations in the UK
4. Influencer Marketing and its Effect on Consumers’ Purchase Intention for Eco-Friendly Clothing
5. The Impact of EWOM and Trust in Influencers on Social Media: on Purchase Intention and Brand Positioning in the Fashion Sector
6. Bloggers as Consumer, Reference and Opinion Influencers in the Women’s Cosmetics Sector
7. The Legal Responsibility of Influencers in Social Media Advertising
8. Fitness Influencers, Social Media and Infodemiology via Internet platforms on consumer behaviour
9. Digital Marketing Research to Determine the Impact of Digital Influencers on Millennials
10. Motivational Factors of Football Fans for Tracking Sports Influencers on Social Media

Innovation and Consumer Behavior Dissertation Research Topics

1. Importance of B2C e-commerce and impact of innovation on purchasing behaviour
2. Peer influence as an antecedent of attitude and innovation capacity in green behaviour
3. Impact of innovation on export behaviour in the British food and beverage sector
4. Consumer behaviour in technological innovation environments in the automobile sector
5. Technology at the service of the consumer: Prospective analysis of technological innovation trends in commercial establishments
6. Consumer behaviour in the face of Promotional Prices: an empirical study of the clothing sector
7. Impact of marketing innovation on the export behaviour of companies in the British agro-industrial sector
8. The impact of COVID-19 on the British consumer. The role of innovation in the food industry
9. Analysis of the innovation of distributor brands and its influence on the acceptance of new mass-market products in the Pakistan
10. Impact of product innovation on consumer tastes and preferences in supermarkets in the Pakistan

Premium Branding and Consumer Behaviour Dissertation Research Topics

1. Analysing the impact of an emerging brand modality: the premium brand
2. Premium brands: case studies of misleading the consumer
3. Customer service differentiation: After-sales strategy of premium car brands to achieve a competitive advantage
4. Advertising with art: The transfusion effect of art as a branding strategy for premium brands
5. Targeting for brand marketing: premium clothing
6. Analysis of the attitudes that visual merchandising strategies of premium clothing brands generate in young people between 20 and 25 years of age
7. The “Premium” and “Luxury” markets in Times of crisis: analysis of the behaviour of leading companies
8. Analysis of the sales service in premium vehicle brands in Europe (BMW, Mercedes Benz, Audi, Mini)
9. The internationalization strategy of premium clothing brands and consumer behaviour in emerging economies

Best Sample Consumer Behaviour Dissertation Research Topics for Master’s Students

These sample consumer behaviour dissertation topics provide valuable dissertation topic help by offering a comprehensive exploration of the various factors influencing consumer decisions in today’s complex market landscape. They address both traditional and contemporary issues, from the psychological aspects of consumer choices to the impact of digital technologies and social media.

By selecting one of these topics, master’s students can receive the guidance they need to gain insights into how consumer behaviour shapes marketing strategies and business success.

Let’s have a quick look for a better understanding:

Title: The Influence of Micro – Influencers on Millennials’ Purchasing Behavior

• Analyse the degree of influence that micro-influencers have on millennials’ purchasing decisions.
• To explore the perception of authenticity and trust that millennials associate with micro-influencers compared to influencers with a larger following.
• Identify the characteristics and qualities most valued by millennials in micro-influencers.

Title: Neuromarketing and Consumer Decision Making

• Examine how different marketing stimuli (such as advertising, packaging, and pricing) affect brain activity and, therefore, purchasing decisions.
• Deciphering which emotions and cognitive processes are most closely linked to effective purchasing decisions.
• Evaluate the effectiveness of different neuromarketing techniques in predicting actual purchasing behaviours.

Conclusion

Master’s students often navigate their dissertation journey in an environment filled with natural chaos, which is essential for refining an effective research question and direction. Supervisors typically emphasize the importance of selecting the right topic and conducting a comprehensive literature review as critical initial steps in the dissertation process.

Have you chosen your topic, or did your advisor pick it for you? If you’re still undecided or need guidance, we’ve compiled a list of potential topics above to inspire you. For personalised assistance, our dissertation writing service can help you formulate a strong topic and craft a detailed literature review. Leave a comment below, and we’ll provide the support you need to kickstart your dissertation journey!

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