Comparison of Brand loyalty and Customer satisfaction of Bata and Servis

Comparison of Brand loyalty and Customer satisfaction 

Download MBA Marketing Project Report (MKT619 Final Project Marketing) on Comparison of Brand loyalty and Customer Satisfaction of Bata and Servis with brand loyalty questionnaires. Report has been published for concept only. This project Was explain us about the marketing strategies of the shoe companies and we Was learn how they attract the target market through marketing techniques. Most of the customers are brand conscious and they do not change their loyalties until or unless there is some problem in the specific brand or the customer remains unsatisfied due to the response from the employees of the company. We Was see how and why people always stick to one brand and what are the other things which force them to switch the brand. Very few people change the brand after watching the commercial add of  the specific product.

Brand loyalty and Customer Satisfaction

It has concluded through all over the project that the study is on Brand Loyalty between Bata and service. Data has been collected from questionnaires by distributing among customers. So while doing percentage analysis, study has found some true finding which are under below:-

1. From the overall analysis it is concluded that maximum number of customers liked Bata brand as compared to Service, Hence Bata has more loyal customers as compare to Servis shoes.
2. Most of the respondents are satisfied with brand of Bata Shoes Company then Servis shoes as per finding that is why they are more loyal with Bata brand.
3. Majority of the respondents rely on Bata shoes company as compare to Servis shoes, the more trust on Bata brand also indicate more loyalty of the consumers
4. Majority of the consumers do not want to replace Bata brand as compare with Servis shoes respondents’ interest. So that this interest is also showing the loyalty of the Bata consumers.
5. Majority of the consumers want to recommend Bata brand to their fellows, relatives as compare to Servis shoes, and this practices is also showing the loyalty of the consumers.
6. Majority of the consumers have shared their views that Bata brand has good reputation then Servis shoes, as per finding.
7. Majority of the respondents wish to stick with Bata brand the Servis shoes, this practices is also showing the brand loyalty of the consumers.

Brand Loyalty Questionnaires 

Questionnaire

I am committed towards using the selected brand

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I feel the selected brand provides me the good quality

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I am satisfied with the brand I am using

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I use this brand because it justifies the price which I am paying for it

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I feel that no other than the selected brand can provide me good services

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I prefer to stick to the selected brand because it keeps providing additional services to its customers time to time:-

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

The chosen brand holds a good reputation in the market

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I will recommend my brand to others

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I rely on the services of chosen brand

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I never felt the need to replace it with some other brand

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

I will switch to another brand upon finding another economical brand available

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

Note:- The above questionnaires regarding to brand loyalty and customer satisfaction have been constructed by Mian Aamir. Students may use after getting approval from [email protected].

 

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