MKT619 Project on Comparison of Advertising Strategies of Coca Cola and Pepsi Cola 

It is true that advertising play very vital role to maximize the company out puts, sales, profit by increasing the customers. In other words, we can say that advertising is more favorable depiction of products & services to make new consumers and keep the existing customers. If we define the words advertising, then we can write, advertising is paid form of non-professional, but positively favorable presentation of products and services. Through advertising following information would be delivering to audience.

1. What is product and its features
2. Product price and you get this product
3. In which market product is available
4. Advantages of product.
5. Product improvement message.
6. Product and discount information,.

All above the major message, which could be advertised to keep the customers update. Therefore the main objective of advertisers is to attract the consumers and then to make them buy this product and services.

So according to above arguments, it has been decide to conduct a research on the selected topics. This research is going to held over both big beverage company Pepsi cola and Cola. In this project, the study will examine the advertising strategies of Coca cola and Pepsi cola as well the consumer’s perceptions, views regarding to advertising strategies of mentioned companies.

VU Final Project on Advertising Strategies of Coca Cola and Pepsi Cola.

As we have seen that study has conducted on the topic Advertising strategy of Coca Cola and Pepsi Cola in Faisalabad city. The objectives of this research were to find out the customers perception towards advertising strategy of above mentioned companies. Hence data were also collected from the users of Coca Cola and Pepsi cola. A convenience sampling technique was used to gather the data from the customers of both company and already mentioned and approved sample size was taken in this regards.

To measure the customer’s response or feedback regarding to both company advertising, this study has decided to done percentage analysis and data were presented in tabulation form and in graphically shape for enhanced the reader’s ability. The outcomes of this analysis are that we are know fully know which company has best advertising strategy.

This project is upon the Comparison of Advertising strategy on some soft drinks. For the sake of result we have collected data from questionnaire by distributing among customers. It has found that two soft drinks Pepsi and Cocke people are using most. Then to find sharp result it has done some analysis between both products that which one is most favorite. On comparison it has concluded that Pepsi is most probable favorite soft drink among people.

Market segmentation strategies of Coca Cola 

Dividing market into teams, Groups with distinct wants, characteristics, or behavior who would possibly need separate product or promoting mixes. In evaluating totally different market segments, a firm should explore 3 factors.

1. Segment size
2. Segment growth
3. Segment structural attractiveness and company objectives and resources

Coca cola serves its merchandise using mass selling technique, that clearly falls in undifferentiated selling, and undifferentiated selling means that no segmentation, however there are minor factors on that we are able to say that the coke segments its merchandise and then targets the purchasers somehow

 Market segmentation strategies of Pepsi

Dividing market into teams, Groups with distinct wants, characteristics, or behavior who would possibly need separate product or promoting product and services. In evaluating totally different market segments, a firm should explore 3 factors:

1. Segment size
2. Segment growth
3. Segment structural attractiveness and company objectives and resources

 Pepsi Cola Also  serves its merchandise using mass selling technique, that clearly falls in undifferentiated selling, and undifferentiated selling means that no segmentation, however there are minor factors on that we are able to say that the coke segments its merchandise and then targets the purchasers somehow.

Pepsi Cola also segment their market on the basis of Geographic, Demographic, Psycho graphic  and Behavioral like Coca Cola. Hence Pepsi Cola Segment and Coca Cola Segment are the same.

Project Availability

Project on Comparison of Advertising strategies of coca cola and Pepsi cola is available.   (Paid Content), you can contact us at [email protected]