CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers; CRM processes that provide employees with the information they need to know their customers’ wants and needs, and build relationships between the company and its customers.
In other words we can that Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.
Customer relationship (CRM) can be single strongest weapon you have as a manager to ensure that customers become and remain loyal. That, s right CRM is the single strongest weapon you have, even before you people. Sound like heresy? Did not understand? Let myself for explain.
Customer relationship management strategies
We know that great employees are, and always will be, the backbone of any business. But employees performance can be enhance or hampered by the strategy you set and by the tools that you give employees to get the job done. Done right, so CRM is both a strategy and a tool, a weapon, if you will, in your hands and in the hands of your employees, so CRM comes to life, keeping you and your team on course and able to anticipate the changing landscape of the marketplace. With CRM, loyal customers are not a happy accident created when an exceptional customer’s services representative, salesperson or product developer intuits and responds to a customer need.
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