Comparison of Advertising strategies of Warid with Mobilink

Acknowledgement

It is a very helpful project for the peoples who are in problem to find the cellular network company having strong network as well as low price rate. The project is also belonging to the marketing strategy. The important problem has also solved in the project that “How we can aware the peoples about the cheaper as well as best company. It was very difficult for me to make such project. So some special persons help me to solve the problem easily. First of all I am very thankful for my parents which enable me to this stage that I am able to write such types of project. Secondly I am great full for my teachers who help me about the title of the project and about the format of the project. Then I am helpful for all of my friends which help me to typing this.

Executive Summary

Advertising is a major tool for increasing company revenue by delivering effective message strategy to people. This study is also going to show you, how advertising effect the customer decision when he or she seeing both company ads, we also try to find out how that Does both companies advertisement position simply& with unmistaken clarity?.Is this advertising built on compelling & persuasive consumer benefits?.

Hence for the sake of both companies advertising strategy I had conducted various analysis to show how customer think, what are the various perception of the people towards companies advertising strategy. I have done various analyses to show which company is adopting effective ads strategy. For clearness and better understand, you will see in the next page I my study has done comparison between two companies with graph ally presentation.

Major portion of my study is Research methodology where you could read research is going to done what is nature of this study, data sources data processing and analysis, in the last I have also wrote some necessary recommendation for both companies for improvements. Some true finding was found during the research.

Majority of the consumers has seen the Warid ads as compare to Mobilink; you could see our finding in the second question. Warid delivered information through advertisement related to product quality and about discount, So majority of the consumers talked about Warid Ads are effective then Mobilink. Mobilink advertisement gave less information about product quality and about discount price as compare to Warid ads.

Majority of the consumers were found strongly agree that due to Warid advertisement I can easily understand the product and its features.  Majority of the consumers were found disagree and strongly disagree as they could not understand the product and its features from Mobilink Ads. According to our finding, Warid ads are much fun to watch as compare to Mobilink We have found Warid ads were much informative then Mobilink ads.

 1.1 Introduction of the project

Actually, advertising is very important and vital elements of marketing mix. Now days, most of the companies is spending lot of money to spreading its Product, service message to their customers or people. Because lot of competitors surveyed in the market with having same product features. So gain customers from through advertising, it needs effective advertising strategy.

Most of the people think that people buy product or service due to price or quality, but on the other hand lot of people also think people come and buy product after seeing and understanding the effective, attractive ads of the companies. Most of the companies gain customers through effective advertising strategy, this study is going to proved that how to effective advertising strategy attracted the customers and what are the various perception people have about companies ads.

Mobilink and Warid are both have very largest network in Pakistan. Both are competitors each other. We have seen that some people used Mobilink connection and some people used Warid, it is due to how they catch message about product and service and they prefer to buy.  Now is the age of competition, advertising is vital tool to attract customers towards products, as advertising has been always very interesting but the factor is that how much has this ad aided in improving its sales or revenue.

Today all the business depend on advertising and marketing.  Mass Production need mass consumption which in turn requires advertising to the mass market through the mass media. So this project will also discuss about advertising strategy of both companies.

 1.2 Background of the project

The back ground of the project is to analyze advertising strategy of Mobilink and Warid. The study will find out what is various effective advertising tools and strategies that helps the both companies to gain more and more customers by adopting effective advertising strategy. So for this purpose study is going to conduct to find out

1. How both companies getting more customers by adopting effective advertising tools and strategy
2.  People perception about company ads
3. People react feed back after seeing ads
4. How to advertising help customers to understand the product and much more

The main purpose of this project is concerned to done comparative analysis between both companies advertising strategy. Advertising considered a important tools to attract the customer towards products. It depends how company convey a message to their customers through using effective tools. Mobilink is also adopting effective tools to deliver message to its customers, but on the other side Warid is also adopting different advertising tools for delivering products features message.

Both companies are increasing their sales revenue through effective advertising strategy.  Most of the customer comes to buy connection after seeing different ads on different channel. In this study will find customers perception about both companies advertising strategy. ? I will also find out how both companies could improve sales volumes with the help of advertisement. In shortly My Project will cover both companies advertisement strategy, effectiveness of both companies’ advertisements.

Introduction to Warid

Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group entered into a strategic alliance with Singapore Telecom. Subsequent to this transaction in July 2007, telecom giant SingTel acquired 30% percent equity stake in Warid Telecom, Pakistan, for US$758 million. This partnership is part of a strategy to support Warid Telecom’s continued growth and to enhance its market position.

Abu Dhabi Group, one of the largest business groups in the Middle East and the single largest foreign investor in Pakistan. It has diversified business interests, offering strong financial resources and extensive management expertise that result in commercial success for several institutions.

SingTel’s investment in mobile operations include, Advanced Info Service (AIS) –Thailand, (21.4%), Bharti Telecom Group – India (30.5%), Optus Telecom – Australia (100%), Globe Telecom – Philippines (44.5%), Pacific Bangladesh Telecom (PBTL) – Bangladesh (45%), Telkomsel – Indonesia (35%) and Warid Telecom – Pakistan (30%).

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