MKT619 Final Project on Comparison advertising strategies of Mobilink and Telenor

Acknowledgment

I gratefully acknowledge Almighty Allah the most beneficent & merciful, and his last Prophet Muhammad (Peace be upon him) whose preaching guided me throughout my life. Further I am obliged to Almighty Allah by whom grace I have been able to complete this project successfully.

I am thankful to Virtual University of Pakistan for providing me all facilities that I needed throughout the academic session.

I feel myself very lucky to be a student of Virtual University of Pakistan I found this institution excellent because this institution provided me the best knowledge at my door step.

I am also thankful to my MKT619 instructor, friends & colleagues who remained so cooperative and helped me in completing my VU final project on comparison advertising strategies of Mobilink and Telenor.

Advertising strategies of Mobilink and Telenor

Advertising & Promotion strategies of Mobilink and Telenor is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. This study concentrates the comparison of advertising strategies of Mobilink and Telenor in prepaid connection. Both companies are market leaders and attracting customers with the help of effective advertisement strategies. Mentioned companies are adopting different media channels for promoting its products and services and spending to much revenue on it.

The purpose of this research was to determine the consumer’s perception regarding to both companies advertising strategies and then compare the consumer’s feedback of both companies. Hence study has complied and achieved all the mentioned objectives with the help of primary data and secondary data. The primary sources of this research were consumers of both companies who were using pre-paid connection. A survey was conduct at the market to collect data from the customers and feedback has been taken from them through using structured questionnaires, therefore this study has used non-probability sampling technique (Convenience) to gather the data from the customers.

Project Table of Content 

 Introduction of the project

My topic of project is comparison of advertising strategies of Mobilink and Telenor in Pakistan. Cellular industry in Pakistan has become one of the most powerful and vital industry industries as far as advertising and promotion is concern. In our project we need to have a detailed analysis of advertising strategies of both telecom giants in Pakistan and my special area of interest is to analyze that how Telenor has become the second largest cellular service provider with 30Million subscribers as compared to Mobiliink which has 32 Million subscribers and was the pioneer in cellular industry in Pakistan.

The main theme of this research was to know the customers perception towards both companies advertising strategies. Other aim of this research was to compare the consumer’s perception regarding both companies advertising strategies. As you have seen this study has achieved all the mentioned objectives successfully with the help of percentage analysis. Data was collected from both companies’ customers with the help of structured questionnaires which were distributed among the customers.Therefore the project comparison of Advertising strategies of Mobilink and telenor is presenting the true facts of both companies advertising and promotion strategies.

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MKT619 Final Project Marketing on Comparison of Advertising strategies of Mobilink and Telenor in pre-paid connection is available. Get a soft copy of this project through email.