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Comparison of brand loyalty of Corolla Xli and Honda City
Estimated reading time: 3 minutes, 14 secondsMKT619 Project on Comparison of brand loyalty of Corolla Xli and Honda City
Brand loyalty of Corolla Xli and Honda City
Automobile company is expanding their business very rapidly and its great impact of in our country economic growth. Some years ago people did not aware about this field as we can say people did not have any interest or willing to purchase automobile products. As time past, people adopt modern trend people interest regarding to vehicle interest increase dramatically. Hence automobile companies being to start their business in Pakistan as people demand was increasing. In Pakistan two companies expand their business to fulfill people demand, presently in Pakistani market two leaders companies name Honda and Toyota Corolla are surveying in the market. According to various study, both brand are market leaders. This study is also going to conduct over these both companies brand, why people like to buy Honda City, and why most of the people prefer to drive Toyota corolla (XLI).
Automobile company is expanding their business very rapidly and its great impact of in our country economic growth. Some years ago people did not aware about this field as we can say people did not have any interest or willing to purchase automobile products. As time past, people adopt modern trend people interest regarding to vehicle interest increase dramatically. Hence automobile companies being to start their business in Pakistan as people demand was increasing. In Pakistan two companies expand their business to fulfill people demand, presently in Pakistani market two leaders companies name Honda and Toyota Corolla are surveying in the market. According to various study, both brand are market leaders. This study is also going to conduct over these both companies brand, why people like to buy Honda City, and why most of the people prefer to drive Toyota corolla (XLI).
Why Corolla XLi and Honda City brand loyalty
We know that in our country that automobile company is expanding their business very rapidly and its great impact of in our country economic growth. Some years ago people did not aware about this field as we can say people did not have any interest or willing to purchase automobile products. As time past, people adopt modern trend people interest regarding to vehicle interest increase dramatically. Hence automobile companies being to start their business in Pakistan as people demand was increasing.
Brand loyalty marketing strategy of Corolla XLI and Honda city
In Pakistan two companies expand their business to fulfill people demand, presently in Pakistani market two leaders companies name Honda and Toyota Corolla are surveying in the market. According to various study, both brand are market leaders. This study is also going to conduct over these both companies brand, why people like to buy Honda City, and why most of the people prefer to drive Toyota corolla (XLI). Now question arise that Honda City also a good brand with lot of features, then what is reason behind people take interest to buy Toyota corolla brand?. On other hand, Toyota corolla is also very good brand with sharp features, then why people buy Honda brand? So for the sake of identify those factors that force the customer to buy particular brand, I have selected this topic, my study will main theme is to study and comparison the brand loyalty towards both companies brand.
The primary aim of this research to analyze differentiate customers brand loyalty towards particular brands This research will provide useful information to consumers and customers to make easy choices for the selection between both listed brands and this study will also identify those factors which are involved in increasing customer loyalty toward these listed brands.
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