Dear Students MKT619 project proposal for current semester fall 2013 of Virtual University of Pakistan are available. Students are required to select their MKT619 project proposal topic from given list and they can make their proposal according to Virtual University given requirement.
MKT619 Project Proposal topics for final project marketing
- Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
- Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
- Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
- Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
- Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
- Comparison of Perceived quality and Store image of hyper markets.
MKT619 Project Proposal topics for dissertation.
Qualitative Research topics
- Effect of brand equity on product purchase decision: a study of cosmetic products users.
- Effect of retail branding on consumer buying behavior: a study of fashion brands.
- Effect of advertising spending on brand loyalty.
- Effect of advertising spending on customer satisfaction
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