List of Marketing Project Topic for MBA

Marketing

No	Project title	Pg	Spl
1	MKT Final Project on Comparison of Advertising Strategies on Warid and Mobilink	63
2	MKT Final Project on Comparison of Advertising Strategies on Warid and Ufone	84	B
3	MKT Final Project on Comparison of Advertising Strategies on Warid and Telenore	87	B
4	MKT Final Project on Comparison of Advertising Strategies on Warid and Zong	60	NP
5	MKT Final Project on Comparison of Advertising Strategies on Ufone and Mobilink	70	B
6	MKT Final Project on Comparison of Advertising Strategies on Ufone and Telenore	82	B
7	MKT Final Project on Comparison of Advertising Strategies on Ufone and Zong	99	B
8	Project on Consumers awareness and perception towards ‘Sony flat screen television’	96
9	Project on Market survey of maida for Chamundi roller flour mills ltd.	78	B
10	Project on Comparative study between Britannia and Amul in Bangalore	102	B
11	Project on Customer satisfaction towards state Bank	72	B
12	Project on Evaluation of customer satisfaction towards identity goods	107	B
13	Analytical study of hutch	68	B
14	Perception and expectation of retailers and wholesalers towards kores art material products	106
15	Consumer switching habits regarding dairy products with respect to Nilgiris, Amul & Britannia	102	B
16	Market potential of print sales to increase the market share of Infomedia India ltd	72	B
17	Consumer preference towards air conditissoners in Bangalore city	161	B
18	Efficacy of advertising campaign by lowe lintas India Pvt ltd for creating availability and awareness of den stick among retailers for lowe lintas india pvt ltd., kolkata	87	V
19	Customer satisfaction towards siemens products	85	B
20	Analysis of post purchase behaviour of kinetic models (ZX, DX,ZOOM) in Bangalore city	70	B
21	Pre-purchase buyer behaviour and brand awareness towards TVS Fiero f2 in Bangalore	81	B
22	Customer satisfaction with special reference to “Citibank credit cards”	66	B
23	Consumer behavior towards Samsung projection TV	75	Nu
24	Market study of BPL home appliances in comparison with other brands in Bangalore district	77	B
25	Consumer behaviour on Modixerox products in Bangalore market	95	B
26	Customer satisfaction after sales and service provided by silicon Honda	93	B
27	Customer satisfaction adopted by Amco batteries ltd., Bangalore	93	B
28	Consumer behaviour of the existing and new hutch subscribers	97	V
29	Consumer behaviour towards insurance products with special reference to ICICI prudential	96	B
30	Brand loyalty and the impact of the price increase of Parle-g on tiger at Britannia industries limited	117	V
31	Consumer behaviour with special reference towards Mitsubishi lancer car at southern motors, Bangalore	73	V
32	Customer satisfaction with reference to Citibank car loans, Indore	74	V
33	Customer perception towards MTR instant ready mix & ice cream	82	B
34	Customer satisfaction of IFFCO products	92	B
35	Buying behaviour of food flavour in ice-cream industry in Bangalore with special reference to “Akras flavours ag”	59	B
36	Market potential for video conferencing equipment in Bangalore city – a study conducted on behalf of Godrej & boyce mfg. Co. Ltd.,”,	87	B
37	Perception of customers & the channel members towards Nyle shampoo sachets	84	B
38	Market potential of the software product – hospital management solution developed by Shrushti solutions	68	V
39	Retailer behaviour towards fmcg products with reference to Jyothy laboratories limited products	86	V
40	Investors preferences towards pension plans at HDFC standard life insurance, Bangalore	96	B
41	Consumer preference of cruiser bikes in Bangalore city.”	85	B
42	Evaluation of dealers satisfaction towards Binani cement limited.	108	V
43	Customer satisfaction on Hyundai cars with special reference to Advaith motors	107	B
44	Hero Honda	87
45	Feasibility study of inverter business in Wipro peripherals”.	95	M
46	Satisfaction of retailers and customers towards havmor ice- cream	86	B
47	Evaluation of marketing mix strategy and consumer preference towards soft drink products of Pepsi co	110	B
48	Government subsidy scheme Reva car	50
49	Consumer behaviour towards the insurance products with special reference to ICICI prudential	92	B
50	Consumer behaviour – with special reference to Maruthi zen	102	B
51	Customers satisfaction level of ICICI bank	130
52	Consumer attitude towards kinetic scooters	83
53	Customers perception towards after sales service at Mandovi motors private limited	83	B
54	Organization structure & customer satisfaction of Eicher tractor ltd	89	V
55	Consumer/ industry awareness and perception study of the new product of Hindustan lever limited (bru coffee, lipton tea and knorr soupy snax)	75
56	Assess the consumers behavior towards MTR brands	78
57	Pre-market testing on complete face care kit	94	N
58	Post purchase buyer behaviour and satisfaction towards Hero Honda Bike	67	B
59	Customer satisfaction with special reference to Jet Airways	81
60	Marketing strategy for eco-drive watches of citizen brand, cochin, kerala	64	Nu
61	Customer satisfaction of Godrej line of locks	104	B
62	Customer satisfaction towards Hero Honda motorcycles	94	B
63	Sales of retail banking products and customer satisfaction survey (study on ICICI bank ltd.)	84	B
64	Consumer perception towards front loading washing machines with special reference to IFB	77/94	V
65	Comparative study on dealer analysis of different brands of cars for sales promotion activities in Bangalore city	90	B
66	Market survey on customer satisfaction with reference to frontier business systems pvt. Ltd.	66	B
67	Awareness of children’s insurance policy in the market with special reference to MetLife India insurance company	77	V
68	Market study of BPL home appliances in comparison with other brands in Bangalore district	82	B
69