Project Report Consumer Perception Perceived Quality and Brand Association

Perceived Quality and Brand Association project report for MBA student. The presently conducted study was based on Consumer Perception with respect to Perceived Quality and Brand Association comparative study of EasyPact (Circuit Breakers) – Schneider Electric & Record Plus (Circuit Breakers) – General Electric. The study was able to achieve its objectives by collecting primary data with help of consumer polls and secondary data was obtained from internet sources like websites. Data collection was completed with the help of questionnaire having close ended questions. Data was collected from a sample size of 100 respondents their responses were measured using Likert scale of 5 options having agree, disagree, strongly agree, strongly disagree and neutral.

Consumer Perception with respect to Perceived Quality and Brand Association: A comparative study of EasyPact (Circuit Breakers) – Schneider Electric & Record Plus (Circuit Breakers) – General Electric

Perceived Quality and Brand Association Analysis

The collected data was checked thoroughly to make sure that data authenticity and quality is achieved. Data analysis was performed using Percentage analysis to measure customer Responses against questions related to brand association and perceived quality. MS Excel was used for percentage analysis. Data analysis have given findings which state that most customers were using EasyPact circuit breakers and they purchase these circuit breakers frequently, customers purchase EasyPact more frequently than RecordPlus as most of EasyPact customers purchased the brand twice a month.

Most customers of Easypact believe that the brand helps them attain the type of life they strive to get while RecordPlus customers did not feel this way for the brand. The analysis have shown that most customers of EasyPact are agree and often associates their life experiences with the brand whereas the value for RecordPlus show that most customers were unable to associate their life experiences with the brand which showed customer dissatisfaction with the brand. Hence most customers of EasyPact hold more brand value and association as compared to RecordPlus.

The percentage values for EasyPact is showing that most customers agree that the brand help customers attain the type of life they strive for while values for RecordPlus for same question was low which mean that most customers feel disagree with the question and they feel this brand does not attain the type of life customer strive for.

The study has shown that  majority of respondents of EasyPact agree that customers use this brand to define and express the “I” and “me” within themselves while for RecordPlus most respondents strongly disagree which prove that customers does not feel that using this brand defines and express the “I” and “ME” within themselves. The analysis have shown that most customers of EasyPact are agree and often associates their life experiences with the brand whereas the value for RecordPlus show that most customers were unable to associate their life experiences with the brand which showed customer dissatisfaction with the brand.The percentage analysis indicate that majority of  respondents of EasyPact agree,which show that customers feel they are judged as person by the kind of brands they use for RecordPlus represents that majority of customers are disagree and do not feel that they are judged by the use of their brand.

The percentage analysis shows that most of respondents of EasyPact agree which is presenting that most customers feel that well-known brand is always more stylish and durable than a small brand majority of RecordPlus customers also agree which mean that Customers of both brand feel that well-known brand is always more stylish and durable than small brand. A large segment  respondents of EasyPact most customers agree that high priced brand usually have a more lasting impact majority of RecordPlus customers also feel that high priced brands last longer thus it ca be said that customers of both brand feel that high priced brand has more lasting impact. Majority of EasyPact customers agree that they trust the well-known brand because of the advertisement with a celebrity during promotion of the brand.

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