Project Report on Brand loyalty of Toyota Corolla Xli with Honda City

The background of the project is to analyze Brand loyalty of Toyota Corolla and Honda City Cars that success in the Car Market. I will find out the reasons and factors those make them strengthen and Strong position in the market for that I decided to work on work; I will identify how much strong these arguments are Toyota Corolla and Honda City fulfill the whole of the customer’s need as they want in every of aspect but customer had already mindset about the price of both different Brand that these cars providing luxurious, reliable, and durable Facilities which other Car manufacturer are not much able to provide at competitive price. Toyota Indus and Honda atlas has been producing luxurious car.

It is time when customer aware to the Toyota and Honda Car with reference to those brands, these brands penetrated in customer’s mind so Toyota and Honda has been getting a place in car market. The reason of conducting survey in the field of Brand loyalty comparison between Toyota Corolla and Honda City, I have been worked out to determine acceptance and attractiveness of the Toyota Corolla and Honda City. The issues has been becoming as to consumer behavior that what those opinion, perception, attention involved in to go Toyota Corolla and Honda City brands. Research has been conducting by Toyota Corolla and Honda City lovers simultaneously in which middle and upper middle class people has been participated.

As discussion on Brand loyalty way of surviving both companies offer three key elements of Sales, Service and Spare Parts, base on these elements the research is based on interviews and questionnaire about brand loyalty of Toyota Corolla and Honda city Owners, as well as thanks for the technology that really curious, and helping out in finding of raw information which I visited to web sites of Indus Motors Company and Honda Atlas.

In the light of entire project need to highlight some recommendation I found that in the light of brand loyalty Toyota Corolla and Honda City gaining more and more competitive advantage because it purely involved according to the Pakistan environment but Honda City has some weaknesses which Indus Motors Company has to keep on focusing in the customers’ point of view Honda Atlas Company has to improve its quality sales, service because the brand loyalty is sustained by truth, fairness, good dealing, and friendly attachment with loyal customer.

The demand of the Honda City is mainly sustain in market because of its fuel but side by side Honda Atlas Company has to improve its engine performance and over all performance as well because some of  brand loyalty just goes to Toyota Corolla like in long distance because Honda City does not sustained its performance.

In the world trade, Automobile Sector is one of the largest segments. It is the major driver of economic growth and business activities. The automotive industry rightly prides itself on being recognized as the “mother of all industries.” Today the customers have choice to pick from a wide range of products including motorcycles, trucks, buses and cars of premier Japanese brands at internationally competitive prices, which has only become possible due to local contents and availability of highly productive and inexpensive human resources.

In Pakistan the automobile components manufacturing industry consists of mainly units producing original components for assembly units are producing reconditioned and original components for local use. There are more than 800 vendors in the country with a total investment of over eight billion rupees; they are engaged in the manufacturing of original components for the assembly operation under the deletion program as well as producing reconditioned and original components for sale in the local market.

The models of Toyota Corolla and Honda City 1300cc car has been able to achieve the popularity level among car lovers in Pakistan as the company expected before its import, the companies source told that “The sales of Toyota Corolla and Honda City vehicle have Raised, Before introducing Toyota Corolla/ Honda City 1300cc cars, the Toyota company has completely vanished its most popular brand Corolla, and Honda vanished by Civic whose demand was up throughout the country. The demand for old Corolla cars is still moving up in the second-hand car markets.

Use of Car
OptionDescriptionFrequencyPercentageAccumulative Frequency
aToyota XLI

50

41.66666667

50

bHonda City

60

50

110

COthers

10

8.333333333

120

Total

120

100

Analysis and Interpretation

We have seen in our graph that 42 % respondents were using Toyota Corolla XLI and 50 % consumers were using Honda City and 8 % consumers using other company brand.

For how long have you been using the car of the brand you have mentioned above?

Toyota Corolla
OptionDescriptionFrequencyPercentageAccumulative Frequency
aLess then a year

19

38

19

bMore then1 and Less then 2

12

24

31

cMore then 2 and less then 3

8

16

39

dMore then 3 and less then 4

6

12

45

emore then 4 years

5

10

50

Total

50

100

Analysis and Interpretation

According to above graph we have seen majority of the respondents using Toyota Corolla XLI less then 1 year, on average 40 % consumers were using Toyota brand more then 1 and more then 2 years and less then 3 years.,  So majority of the respondents were using Toyota less then 1 year .

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