MKT619 Final Project Assignment for Practice

This assignment has a defined purpose to provide due help while working on all stages of your MKT619 project/dissertation stage so consider it as mandatoryand solve it with your due attention in order to make your research concepts more concrete while working later on your MKT619 projects/dissertations.

RESEARCH CONCEPTS ASSESSMENT 

Dear Students,

You are required to select most suitable and relevant answer for each question. Highlight the selected option or just bold the correct one

  1. 1.       Abstract indicates the summary view of the whole research process
    1. Yes
    2. No
  1. 2.       Literature review/Background of the study indicates the opinion of previous researchers about a particular topic.
    1. Yes
    2. No
  1. 3.       Literature review can also include the personal opinion of researcher.
    1. Yes
    2. No
  1. 4.       Literature review/project background is a sequential representation of a researcher’s under study variables.
    1.  Yes
    2. No
  1. 5.       Research question is derived from research objectives and vice versa.
    1. Yes
    2. No
  1. 6.       Fundamentally there are 3 types of sampling. (Hint: 1 type is probability sampling)
    1. Yes
    2. No
  1. 7.       Convenience sampling is a type of which of the following sampling techniques
    1. Probability sampling
    2. Non-probability sampling
    3. None of the given options
  1. 8.       All of the following are included in probability sampling EXCEPT
    1. Simple random sampling
    2. Systematic random sampling
    3. Snow ball sampling
    4. Stratified random sampling
  1. 9.       All of the following are included in non-probability sampling EXCEPT
    1. Purposive sampling
    2. Quota sampling
    3. Simple random sampling
    4. Convenience sampling
  2. 10.   Which of the following is the basic type of research?
    1. Exploratory research
    2. Explanatory research
    3. Descriptive research
    4. All of the given above
    5. None of the given options
  1. 11.   If a researcher selects a sample size of 300 consumers for comparison purpose and distribute 160 respondents in one class and remaining 140 respondents in another class, which type of sampling technique he/she is applying.
    1. Convenience sampling
    2. Quota sampling
    3. Purposive sampling
  1. 12.   Research study conducted via case study method or interview method will fall under which of the following categories?
    1. Qualitative research
    2. Quantitative research
    3. None of the given above
  1. 13.   Research study conducted via questionnaire survey method will fall under which of the following categories?
    1. Qualitative research
    2. Quantitative research
    3. Both of the given option
    4. None of the given above
  1. 14.   A researcher collected the data for his research from previously published reports of certain Government departments. Which type of data collection source he is applying?
    1. Primary data
    2. Secondary data
    3. Unorganized data
    4. Customized Data
  1. 15.   A researcher collected the data by conducting surveys in a consumer market. Which type of data collection source he is applying?
    1. Primary data
    2. Secondary data
    3. Unorganized data
    4. Consumer data
  1. 16.   Fundamentally there are two types of statistical analysis techniques. Arithmetic mean falls under which of these techniques?
    1. Descriptive analysis
    2. Inferential analysis
  1. 17.   APA (a standard referencing format) stands for
    1. Anglo-American psychological association
    2. American psychological association
    3. American philosophical assessment
  1. 18.   Recommendations are based on
    1. Results of analysis
    2. Personal observation
    3. Both of the given above
  1. 19.   It is not necessary that objectives should be aligned with conclusion.
    1. Yes
    2. No
  1. 20.   The purpose of research project is
    1. To figure out a problem/research gap
    2. To conduct analysis
    3. To recommend a solution
    4. Value addition in the existing body of knowledge
    5. All of the given above

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