MKT619-Final Project Assignment # 1 Fall 2013

MKT619 Final Project Marketing Assignment# 01 Semester Fall 2013 Solution

RESEARCH CONCEPTS ASSESSMENT

Dear Students,

Below is a brief research concepts assessment quiz and You are required to select the most suitable and relevant answers for each statement, also you have to provide a thorough justification in written for selecting a specified option.

Q.1:
A researcher is interested to study Hostel life patterns of university students, the researcher contacts in this regards Ghazai Hostel’s management where all university students are residing. Hostel students are here example of which of the following

a) Element
b) Sample
c) Target population
d) Accessible population

Q.2:
Hostel management gave the letter to residing students on behalf of researcher to participate in the research and instructed potential participants to contact with the researcher if they want to be a part of this research study. All students who showed their willingness to be the part of this research are called as:

a) Target population
b) Accessible population
c) Element
d) Sample

Q.3:
Among all hostel students, researcher wants to get a sample that should accurately reflect the overall characteristics of the selected population, he should select a:
a) Selective sample
b) Purposive sample
c) Random sample
d) Representative sample

Q.4:

As per researcher, every hostel student who is agreed to be the part of research has equal probability to be selected as part of research sample so this sampling criterion is called as:

a) Accidental sampling
b) Purposive sampling
c) Random sampling
d) Quota sampling

Q.5:
Researcher enters in common sitting area of hostel and selects few students to participate in his research study as subjects of his survey by answering few research questions. He selected the students by using:

a) Convenience sampling
b) Purposive sampling
c) Random sampling
d) Systematic sampling

Q.6:
Among all hostel students, research wants to select a set of seven subjects using a random number table (mentioned below, based on initial letter of each student’s name) out of population of 60 students.

Z X C T N M R K L U
W E Q U K J O L P V
G Y J S A D F Z M L
I Q W E N X C R E H
P A X S Q W K L M T
G H U E R J K W I O

He selects a set, third column from left and fifth row down, his selected subjects are:

a) J S A D F Z M
b) X S Q W K L M
c) S A D F Z M L
d) H U E R J K W

Q.7:
The researcher wants to select a large sample of hostel students as he wants to study multiple variables where extraneous variables are also likely to affect subject’s responses so he will be doing a/an:

a) Experimental Study
b) Grounded theory based Study
c) Correlational Study
d) Phenomenology Study

Q.8:
Researcher wants to explore the lives of those students who have recently joined the hostel and he obtains a random sample from hostel population, what will be strengthening because of random sampling technique?

a) Validity
b) Feasibility
c) Reliability
d) Statistical power

Q.9:
Based on age ranges, researcher divided all hostel students into two groups and now he want to judge the significance difference between these two groups when the effect size is small, what he should do now?

a) Should conduct a pilot study
b) Should obtain a different sample
c) Should increase the sample size
d) Should perform additional analysis

Q.10:
Researcher wants to conduct a qualitative study on this hostels’ students, which of the following factor will not influence saturation of data and therefore sample size.

a) Quality of the data
b) Scope of the study
c) Study design
d) Randomization of the sample

Solution Available

About Mian

Qualification:- M.Phil ((Business Administration)
Research Experience:- Experiences include data collection in qualitative research and quantitative research, data analysis at SPSS and excel sheet,report writing and presentation of findings.