Brand management has become increasingly important, given the rapid change of the global market and elevation of competition. Effective brand management creates clear product differentiation, consumer preference and loyalty, resulting in broadening market share. The success of a firm depends largely on its capability to draw in shoppers towards its brands. Above all, it’s crucial for the survival of accompany to retain its current customers, and to create them loyal. brand loyalty, according to this definition, brand loyalty is: “The (a) biased, (b) behavioral response, (c) expressed over time, (d) by some decision making unit, (e) with respect to one or more alternativle brands out of set of such brand, and (f) is a function of psychological process. Hence the study has also been conducted on the same topic brand loyalty of the consumers regarding to brand of Bata and Servis Shoes Company.
The purpose of this research was to find out the customers perception regarding band loyalty of Bata and Servis shoes. To know the customers loyalty towards particular brand data has been collected from them by offering them questionnaires having 5-point scales. These questionnaires were purely prepared related to loyalty of the customers. Hence after getting data from the customers it was further proceed on the excel sheet for data analysis and data presenting. Each table is holding both company data in frequency and percentage values manners. So through the help of Percentage analysis, the study has achieved all the objectives which are mentioned in the project.
We are professional for writing and preparing MKT619 Final Project on any topic according to Virtual university given format. If you are searching MKT619 Final project on same topic, then you are at the right place. Let us know about your interest through email. We are providing 100 % Pass Guarantee .
Our services include
- We offer assistance in choosing your MBA Project/dissertation topic.
- Our skilled fast MBA Project/dissertation writers will help you write the perfect MBA Project/dissertation proposal for your research study and that too at a very low price. You will get your desired proposal in your inbox well before the required deadline.
- We also offer samples of proposals, assignments and MBA Project/dissertation examples to guide our customers with their project.
- Our experts work keep in mind your requirements and provide with on time 100% original and plagiarism free work. All our work is customized as per the customer’s demand. We promise to delight our clients and keep their information confidential.
100 % Money Back Guarantee
You may also like:
- MKT619 MBA Final Project Marketing Assignment #01 Proposal for project
- MKT619 Final Project on Unilever Brothers Pakistan
- MKT619 Final Project on Comparison of Advertising strategies
- MKT619 Final Project Marketing
- Project Report Consumer Perception Perceived Quality and Brand Association
- Final Project Consumer perception regarding in-store environment
- Marketing Project Report MBA-VU Project Help
- MKT 703 Assignment # 1 Fall 2015